Web Business Creation Reflection

 This week we learned about link building to get more back links to your website because this is one of the best ways to improve your SEO. A back link is a link from another website that directs people to your site. The more back links you have, the better your SEO ranking. But there's a few caveats. In order for a back link to be helpful, it has to be high quality. Some signs of a high quality link are: Relevant  Link to trusted authority sites They direct traffic Unique (not spammy, not just all linking to the same thing etc) Non-reciprocal (other site doesn’t link back to you) Link to social media  Some ideas to generate back links are: Make useful infographics Find broken links and replace with your content (you have to make content that fulfills the same need, then ask the website owner to replace the broken link with yours) Guest blogging from high-quality (authority) blogs testimonials/reviews (ask websites if you can leave a review and link it back to your site) D...

 This week we talked about social media and how it can impact our SEO and get more people onto our websites. There are lots of different social media platforms that I could use to promote my website, but not all of them will be equally useful. It depends on who your market segment is and what you're selling. Four social media sites that I could use to promote my website are Facebook, Instagram, Pinterest, and Tik Tok. Some of these would be more effective than others, based on the market I’m trying to appeal to. I personally despise Tik Tok as a platform, and I’m also trying to cater to an older market segment that isn’t as present on that platform, so I wouldn’t prioritize that one. I actually think the best one for me might be Pinterest, because it draws in the kind of market that I’m going for.   Social Media can be used both to promote your product and help teach people about it and increase social consciousness, but also as another place where you can put up ads to promot...